While waiting for the orthodontist I saw this Louis Vuitton ad printed in Town & Country Travel magazine:
…underneath which was this incorrectly written sentence:
The same ad is published elsewhere with correct wording, although I can’t find an image that isn’t under lock and key, forcing me to paaaaay for it, but the correction to the word “that” is “than”.
It’s a common error to type that instead of than, but I’m just super surprised they let such a glaring error go to print. I can understand an article typo, a caption typo, but… a Louis Vuitton print ad? Linked to major celebrities? (Oh, c’mon, Andre and Steffi are celebrities.) I am guessing someone got fired for that?
That ad is very romantic when written correctly. Too bad it was ruined by the misplaced that.
Oh you have found one of my pet peeves! It’s kinda fun to find typos or just bad grammar but highly irritating, as well!
Also, that second picture looks like an asscrack, sorta. :)
Wow, that sucks for them. I would be appalled if I ever found something like that on well paid advertisement.
Yeah you’re right, someone was probably fired for that miss.
You know what? Normally I’m all picky about that sort of stuff.
But all i can do is look at them and how they fit one another and how you can see their connection.
Purrrrrrr
Sybil, light reflection.
Yoshi, I wonder if it was the person who set the type or if it was the proofer…
Turnbaby, I did stare at Andre and Steffi for a good minute before looking down and to the left. When I did that I was so confused that it ruined the entire moment.
Yeah, I thought the second picture was a butt crack, too.
I would get in big big trouble if I sent an ad out that had that kind of error in it, and my company isn’t anything remotely resembling a Louis Vuitton. Plus, I’d berate myself endlessly for letting that slip by.
Well, that’s it for me, no more Louis Vuitton.
Feels like nobody is trying anymore…
B, if someone would like to buy me an awesome camera phone we will no longer have buttcrack glare on our photos. But last I checked my sugar daddy buys me much better things than camera phones. (hehehehe)
Noelle, that made me giggle-snort.
Creature, maybe it was all part of their evil plan to confuse me so I’d stare at the article longer, make a post about it, and spread the Louis Vuitton word. Viral marketing! or something.
(and by article I meant AD.)
That kind of stuff bugs the crap out of me. And you see it more and more these days. You gotta wonder how young these proofers are nowadays. I mean, they do learn now that as long as they can communicate and the other person understands, that’s sufficient for grammar. I guess that extends to spelling too.
“Oh, you know what I meant.” :-)
Maybe it was actually supposed to read “..than that of love?” and ALL the ads are wrong!
Hmmm sounds like Steffi and Andre are having a three-way with Louis
My goal in life is to be a Spelling and Grammar Cop. I could simply drive around the country, stopping wherever I see a sign or note with a typo, misspelling, or plain bad grammar. After correcting the error, the owners would be so grateful, they would gladly hand over beaucoup bucks for my time and trouble.
I’m wondering how the ad people (who created the ad) missed it… AND the magazine staff missed it as well!
You get to be my hero for a whole day. My goal is to turn everyone in the world into grammar geeks!
Mwaaaaaaahahahahahaaa!
It bothers me to no end that people who aren’t me get paid to make mistakes like that. I swear I would never, ever let a typo slip by me.
When I worked at my last job, a memo went out from the department big wig (serious head honcho) telling us to, “Please welcome all the new highers!”
How can someone like that be salaried?